Downtown Farmington merchants discuss revitalization ideas
by Kara Hildreth
Thisweek Newspapers
Sprucing up business storefronts and finding ways to improve
Farmington’s downtown curb appeal was the mission of a recent walking
tour.
Peter Bruce, a consultant with Community Enhancement and Pedestrian
Studies, volunteered his time to lead the walking tour with city staff
and downtown business owners on Monday, May 4.
Business owners realize that Bruce’s input is only one piece of the challenge facing commerce in Farmington’s downtown and that it will take the cooperation of many to be successful.
The challenges
“All the downtown businesses are in a maintenance mode and we are all trying to survive,” said Stacey Schultz, whose husband Nick Schultz is chair of the Farmington Downtown Business Association, which met after the tour.
The couple own Bugaloos Ice Cream Shoppe and Fan Club Athletics.
“Many people from Farmington are driving to Northfield or Apple Valley and they are not coming downtown,” said Julie Wendler, proprietor of Welcome Friends Floral and Gifts.
Wendler said business owners are discouraged after some retail businesses have relocated to other communities in the past couple of years.
She believes there should be active recruitment by merchants and city staff to bring more businesses downtown.
“Many of us are barely hanging on, and it is hard to ask for anymore,” Wendler said. “Our problem is that we as business owners … have limited means and we are not rich, but we like the town and are happy to serve the people here, but it is a two-way street and we need support and patronage.”
Tina Hansmeier, the city’s economic development specialist, said it is a constant struggle to increase awareness to new residents that Farmington has a downtown.
“We want to see the area enhanced and see what is doable,” Hansmeier said.
Among the things that city leaders and business owners are looking forward to is the opening of the Farmington Farmers’ Market on Thursday afternoons this summer.
City Administrator Peter Herlofsky said he hopes some downtown business owners will consider keeping their doors open later into the evening.
“We will put our best foot forward this summer,” Herlofsky said as the city continues to spruce up two vacant green space lots — the McVicker Lot on Third Street and the open space next to Buds ‘n Bytes on Oak Street across from the Farmington Bakery.
Consultant’s input
Bruce encouraged business owners to create visual clues or signs about what stores are ahead that are visible from a few blocks away.
He said the city’s Depot Valley Art Park and the “pocket parks” downtown could be enhanced more to promote more foot traffic and interest.
“It only takes about 10 people to dig in their heels and say I am going to do this and do something about the downtown,” Bruce said.
In this economic downturn, Bruce said recruiting retail chains or stores to open businesses in downtown areas will be hard to accomplish.
Business owners and city leaders agreed that placing art work in vacant storefront windows and maintaining hanging flower baskets would help increase downtown’s appeal.
City leaders say they can’t afford staff time and equipment for watering the flower baskets and would need business owners to sponsor the watering.
Many of the consultant’s suggestions on how to increase pedestrian traffic will be brought to the Farmington Economic Development Authority meeting later this month.
Kara Hildreth is at farmington.thisweek@ecm-inc.com.








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